Blog

Daniel Whitefield joined Certero in October 2019, starting as a Consultant and becoming Customer Success Manager in January 2022. Prior to Certero, he worked at SHI International Corp. between 2012 and 2019 in various roles, most recently ITAM License Analyst/Consultant.Read more

Martin Tureniec is a seasoned expert in the field of ITAM, with a career spanning nearly two decades. His journey started as a procurement consultant for the Swedish National Police Board utilizing legacy solutions like the PC-Ware SAM System. He was one of the pioneering employees at Snow Software and co-founded their normalization service, SRS,Read more

Richard Sterling joined Certero in 2018 as Sales Director. Previously, he worked at iQuate in Sales and at Flexera as an Account Manager.Read more

Martin Biggs is responsible for Spinnaker Support Europe, Middle East, and Africa regions, managing the overall local operation, as well as providing strong leadership for growth and direction. Martin built his career leading complex IT services organisations in Europe and Asia Pacific, with a core focus on customer outcomes and retention.Read more

Ben has spent over a decade working for SAM service providers, engaging with a huge variety of corporate, central government and public sector clients. Starting with a firm grounding in both customer- and vendor-led software audits, he was able to expand his experience and ultimately oversee a variety of remote and on-premise multi-vendor SAM managedRead more

Lennart Martens is responsible for key account management all over Europe. He consults customers in licensing issues as well as in Software Asset Management (SAM) and hybrid application structures which also include private/public cloud options. Based on his broad knowledge of Microsoft and Adobe licensing, he is able to point out new opportunities for licenseRead more

Frederik Munthe is an exceptional visionary and thought leader in the realm of FinOps and business intelligence. With over four years of experience at Crayon, he is renowned for challenging the art of what is possible with new technologies and approaches. As the FinOps and Business Intelligence Manager, Frederik has a unique ability to redefineRead more

Since 2019 I lead the software asset management team at BearingPoint. My expertise is mainly in the area of process improvement. I am part of the ISO WG 21 to further improve the Standard 19770 in the future. However, I am happy to discuss any SAM issue beyond processes as well.Read more

We are thrilled to present Rasmus Nyeland, an esteemed speaker and expert in the fields of generative AI and Power BI. With an unwavering enthusiasm for generative AI and its transformative capabilities, Rasmus explores the cutting-edge advancements in artificial intelligence and their practical applications across various industries. As a seasoned Power BI developer, Rasmus possessesRead more

Lennart Martens is responsible for key account management all over Europe. He consults customers in licensing issues as well as in Software Asset Management (SAM) and hybrid application structures which also include private/public cloud options. Based on his broad knowledge of Microsoft and Adobe licensing, he is able to point out new opportunities for licenseRead more