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LogoSAMS Europe | September 24 – 26, 2023, Berlin, Titanic Chaussee Berlin

APPLY AS A SPEAKER EVENT PRIMARY PARTNER BOOK NOW! September 24 – 26, 2023 | Berlin Increasing Transparency I Reducing Software Costs I Progressing SAM Maturity
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This is the right place and time to discuss and exchange experiences with practitioners representing leading European companies, in the light of increasing organization complexity and hybrid licensing models. Discover how your peers are mastering complexity while efficiently saving software costs. Get answers to your pressing questions from the cross-industry and best-in-class SAM & IT Vendor Managers, who will be presenting case studies and sharing insights in interactive sessions.

Highlights - Speakers & Moderators

Keynote 2022

Dennis Willert, Professional Lead Licensemanagement, Telefónica Germany

Agile organizations need agile processes in software asset management – on the way to the SAM of the future at Telefónica Germany

The digital transformation of companies does not only require the use of a multitude of new technologies, tools and thus also software licenses. Rather, it goes hand in hand with a rethinking of processes. The presentation explains the transformation of processes in software asset management at Telefónica Germany: in the last 6 months or so, processes and working methods as well as roles and responsibilities have been realigned in the form of an agile structure. As a result, Software Asset Management has become far more effective in addressing and significantly supporting the increasing dynamics in IT and the entire company.
Key Takeaways:

  • Which prerequisites are necessary to establish an agile way of working in SAM
  • What the most important steps are in the transformation to an agile SAM
    Which roles need to be changed or redefined
  • How agile software asset management is embedded in an agile organization and how it works exactly
  • What the benefits of an agile SAM are in terms of promoting agile ways of working across the enterprise

KEYTOPICS

Trends & Technologies in the field of SAM (1)

Big vendors and beyond – which are best practices to keep good relationships with big and medium-sized publishers?

Profiting from license management automation – learning how a data-based decision-making process can benefit IT in your organization

How to benefit from internal team collaboration of key stakeholders? – Getting a deeper understanding to bringing together SAM, IT Service Management, and IT Security

Software portfolio centralization – how to reduce costs by consolidating your tech stack in the SAMS space?

How to master software and IT asset management from medium-sized companies to dynamic and complex organizations?

How to deal with license management tools and solutions for cloud services – Software as a Service (SaaS), Platform as a Service (PaaS), and Infrastructure as a Service (IaaS)?

How to optimize IT assets on-site and in the cloud management technology?

How can we Increase internal cross-functional collaboration?

Which data discovery technologies provide better software lifecycle management and costs saving?

Trends & Technologies in the field of SAM (2)

Which tools generate smooth system integration and license optimization?

How to succeed in the audit-proof license transfer of used software?

How to use enterprise SaaS Management platforms for improved tracking, controlling and benchmarking of SaaS applications?

How to advance reporting and analytics for data-driven planning and decision-making?

How to improve your understanding of new licensing models – on-premises, hybrid licenses, cloud subscriptions?

SAM and IT Procurement on a global scope – how to improve IT integration and setting up standardization processes?

Implementing Lean methodology – learn how to boost your SAM and IT vendor management processes to avoid IT Supply chain bottlenecks

How to polish up your audit strategies? – Hear strategies to improve your communication with software providers and how to benefit from audit clauses

How to raise your contract negotiation game? – Get insider tips on best contract negotiation strategies and improved software lifecycle management

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PARTNERS

Not Sponsors!

SAMS Europe is a unique event in the business & technology world because of our relationship with our partners. Our aim is to support our partners to reach their targets and inspire innovation. This vision is shared by a select group of partners at our highest quality events with the most elite audience.

Position your business as a thought leader at SAMS EU. Join our partners today!

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THE EVENT

At a glance!

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SAM & IT PROCUREMENT SPECIALISTS
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DIGITAL ATTENDEES
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HOURS OF NETWORKING AND EXCLUSIVE ONE2ONE MEETINGS
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% DECISION MAKERS / SENIOR INFLUENCERS

ATTENDEES
ABOUT

Testi 1 EMERSON PROCESS MANAGEMENT
ALEX JÄGER “Great event managing to bring the european sam community together in order to share, learn and develop for the future.” Testi 2 CONAGRA BRANDS ERIC FASSE “This event was a fantastic opportunity to connect with other sam professionals and learn best practices.” Testi 3 ANDREW NEWEY “Excellent opportunity to meet like-minded colleagues and expand your knowledge.“ BRITISH AIRWAYS Testi 4 MATTHEW SCHAEFER The event was well organized with a fresh format for SAM Practitioners to participate freely. FLEXERA Testi 5 DENNIS GYLDEN “Informative and great networking!” PANDORA A/S

MULTI-TOUCHPOINT

The Live Event Experience

World Cafe World Café Session Be part of several thematic conversation rounds with changing topics and team constellations. INPERSON FEATURE Case Study Case Study Selected brand new case studies from the industry offering insights into strategic approaches, project planning and operative realization. Learn from the most successful practices and use these real business results for benchmarking with the competition. INPERSON FEATURE CyP Challenge Your Peers It’s an innovative workshop concept which enables participants to engage in a direct exchange with experts from a certain industry. The aim is to discuss and to identify challenges within the sector as well as problems, needs and solutions. INPERSON FEATURE Icebreaker Icebreaker Relaxed interactive round table discussions the evening before the first conference day. The icebreaker event is the first informal networking gathering of many! INPERSON FEATURE 100 Min 100 Minutes Arrange pre-qualified and exclusive One2One meetings with potential clients. INPERSON FEATURE Dinner Networking Dinner Wind down, enjoy great food and drink in a relaxed atmosphere to absorb all the new stimulations from the day. INPERSON FEATURE Say Hello! Say Hello! Get the show on the road. Discover who is joining the conference and why. To warm you up for the conference we invite you to get to know your conference peers. Have your business cards ready. INPERSON FEATURE Panel Discussion „Fish-Bowl“ Panel Discussion A moderated conversation where hand-picked industry experts discuss current and future issues from different perspectives. INPERSON FEATURE

ALL INCLUSIVE EVENT PASS

€ 3.249

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PREMIUM EVENT PASS

€ 2.749

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STANDARD EVENT PASS

€ 2.549

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