book now
Logo&nsbp;

Increasing Transparency I Reducing Software Costs I Progressing SAM Maturity

October 06 – 07, 2025 | Hotel Okura Amsterdam

EXHIBIT NOW
BOOK NOW
LIVE IN
DAYS
HOURS
MINUTES
SECONDS

Strategic Software Asset Management – Navigating new technologies, licensing models & IT cost efficiency
As software adoption accelerates and DevOps demands greater agility, IT leaders face a complex challenge: How can organizations keep pace while maintaining control over costs, compliance, and continuity? Machine learning-driven solutions, cloud-based tools, and evolving license models are reshaping the landscape—making strategic software asset management more critical than ever.
Join 652+ SAM experts at SAMS, Europe’s largest SAM community event, to gain cutting-edge insights, refine your strategies, and explore innovative approaches to IT asset management. Connect with industry peers, master cost-efficient deployment models, and help shape the future of SAM. Don’t miss out—be part of the movement

DOWNLOAD AGENDA
Book Now

"Do not give two pennies for that which is too dear by one."

Johann Kaspar Lavater (1741 - 1801), philosopher and writer from Switzerland

HIGHLIGHTS

Book Now

KEY TOPICS

Mastering the Multitude of Cloud Services: How to discover the optimal platforms for improved tracking and controlling of SaaS/IaaS?

License Management Beyond Mega-Vendors: How to manage the growing complexity of small scale SaaS Solutions?

New Cloud Licensing Models: What are the latest developments in the subscription economy?

SAM Entering the Algorithmic Business: How to leverage AI to automate software license tracking and compliance monitoring in SAM?

Redefining the Scope of SAM: How to integrate SAM, IT Service Management, and IT Security?

SAM and IT Procurement: How to better align processes to optimize software spend?

Advancing Vendor Management: How to optimally design and transform vendor- and publisher relationship management?

Rethinking Audit Policies: How to efficiently adjust audit defense approaches, from improving communication with software providers to strengthening legal preparedness and ensuring defensibility against audits?

Software Portfolio Centralization: How to reduce costs by globally consolidating your tech stack?

From IT to OT Asset Management: How to keep track of specialized engineering and manufacturing software?

DOWNLOAD AGENDA

we.HAVE
PARTNERS!

SAMS Europe is a unique event in the business & technology world because of our relationship with our partners. Our aim is to support our partners to reach their targets and inspire innovation. This vision is shared by a select group of partners at our highest quality events with the most elite audience. Position your business as a thought leader at SAMS EU. Join our partners today!

THE EVENT AT A GLANCE!

0
+ attendees from all over Europe
0
+ expert-led sessions over an intense 2.5-day program
0
+ targeted one-on-one meetings
0
+ companies driving Innovation

WHAT OUR ATTENDEES SAY!

Testi 1 SENIOR MANAGER GLOBAL IT ASSET MANAGEMENT “Great event managing to bring the european SAM community together in order to share, learn and develop for the future.” Testi 2 SENIOR GLOBAL LICENSE MANAGER “This event was a fantastic opportunity to connect with other sam professionals and learn best practices.” Testi 3 SENIOR SAM MANAGER “Excellent opportunity to meet like-minded colleagues and expand your knowledge.“ Testi 4 SENIOR VENDOR MANAGER The event was well organized with a fresh format for SAM Practitioners to participate freely. Testi 5 GLOBAL IT ASSET MANAGER “Informative and great networking!”
GET ATTENDEE LIST

MULTI-TOUCHPOINT
NETWORKING!

Book Now

we.LOVE
AMSTERDAM

Join us in Amsterdamand relax while doing business in our 5 Star Venue Hotel

REGISTER NOW!

ALL INCLUSIVE EVENT PASS

€ 3.249

BOOK NOW

PREMIUM EVENT PASS

€ 2.749

BOOK NOW

STANDARD EVENT PASS

€ 2.549

BOOK NOW

CHECK OUT FURTHER TICKET CATEGORIES

BOOK NOW