LogoAutomotive Agile PEP Europe|September 28 – 29, 2020, Berlin, Hotel Palace


Increasing SAM Maturity | Reducing Software Cost

SAMS fuels you with new ideas, connections, inspiration and insights

From SAM specialists to IT procurement strategists, from SLM experts to IT Service managers, whatever hat you wear or wherever you stand on the spectrum of SAM & SLM, the conference has something of interest for you.

Exclusive and safe networking – to ensure the safety & health of our community also in 2020, we limit the maximum number of participants to 150.

Event at a glance

% Senior Management

What can you
expect as an Attendee
at SAMS Europe?


The SAMS Europe belongs to Europe’s leading SAMS event series and offers a unique business platform for the exchange via use and business cases in the context of software licensing models. The conference encompasses practical challenges and benefits of setting up a SAM program, as well as technological and strategic aspects of it. Speakers from top European companies and a wide range of industries provide insights into their concepts and current projects.


150 SAM leaders and leading IT Procurement experts will discuss the key challenges and solutions, technologies, trends and best practice in the use of software license models.

Speakers & Moderators

35+ leading SAM experts share their experiences, present their best practices, evaluate best-in-class projects and explain concrete details of their use and business cases

Networking- Multi-Touchpoint

Multiple opportunities in 30+ hours of networking. You are invited to meet and greet with those hard-to-meet executives in a relaxed and social setting. Join our unique networking approach.


40+ innovative and interactive sessions ensure that all key topics are covered.


Icebreaker round tables, 7 World Café sessions, more than 20 case studies, inspiring start ups and Keynotes fill 2,5 days of the latest innovations, technologies and research in this field.

Join over 150 of the most influential experts – The entire ecosystem one platform, here is a snapshot of our already joined attendees:

What can you
expect as a
Solution Provider?


… your brand in innovative ways via website, live channels and conference app throughout the full 12-month cycle, as well as having a physical presence onsite


… yourself ahead of the competition by establishing your presence at the key SAM conference of the year dedicated to the European market


… from our dedicated and extensive marketing campaign to assemble the SAM community in the region


…with over 120 attendees and 30+ speakers, the SAMS Nordic is the most comprehensive networking conference for software asset managers and IT Procurement professionals in the region.


… with over 150 attendees and 30+ speakers, the SAMS Europe is the most comprehensive networking conference for software asset managers and IT Procurement professionals in the region.


… your  tailor-made packages which are created to address your individual needs, products and services.

What is the unique Networking Experience at SAMS Europe?

We know that networking, ideation, knowledge sharing and getting this „little detail I didn‘t know so far“ is one of the most important reasons to participate at our events. To guarantee the best networking experience, various sessions has been created, tailored to your needs and curated from the industry – we call it Multi-Touchpoint Concept!



Top speakers, trendsetters, evangelists and experts in the field share their personal experience.


World Café Session

Be part of several thematic conversation rounds with changing topics and team constellations.


Challenge your Peers

Parallel round table discussions offer the delegates the possibility to talk about their own challenges


Case Study

Selected brand new case studies from the industry offering insights into strategic approaches, project planning and operative realization. Learn from the most successful practices and use these real business results for benchmarking with the competition.

100 Minutes

Pre-qualified One2One Meetings with matched partners and from delegate to delegate. Use the Business Matchmaking function in your Event App “hubs101” in advance to arrange your meetings.


Powered by AI

we.CONECT’s unique Event App & Matchfinder – Use our unique matching platform to make new connections, arrange meetings and find tailored solutions to your needs.

Search – Find – Match – Connect


Meet! SAMS Europe

Discover who else is participating at the SAMS Europe. Our unique Polaroid Picture Wall will help you identify who you want to meet at the conference.


Say Hello

Get the show on the road. Discover who is joining the conference and why. To warm you up for the conference we invite you to get to know your conference peers. Have your business cards ready.



Round tables on the evening before the first conference day. The Icebreaker is a first informal networking.


Networking Dinner

Wind down, enjoy great food and drink in a relaxed atmosphere to absorb all the new stimulations from the day.


Breakfast Club

Start the conference with coffee and… NETWORKING! Join the we.CONECT Breakfast Club – an exclusive area in your hotel – and get into a conversation with other delegates already while having your first coffee.


Audit Debate

Reducing risks for IT audits, tips and tricks to survive audits. All round tables are vendor free!


Live Tech Take

we.CONECT gives you the opportunity to showcase your work and ideas and provides an excellent opportunity for start-up level companies to present their best tools & solutions in a live Tech Take Session.

What are the
10 reasons to
attend at SAMS Europe 2020?


…more about the various licensing models and approaches of a SAM program implemention


…your hurdles and opportunities with regard to successfully reducing software costs


…your own experiences in informal and work-intensive conversations and working groups


…to the best practices to better survive a software audit


…why your competitors or representatives of other industries have opted for alternatives and how you can inspire and bind your own customers in the future


…where the challenges of your competitors lie and how they address the strategic challenges

Be there

…when market-leading companies not only present the practical implementation of their SAM program, but also share their secret of success

Gain insights into

…new ideas and inspiration back into your daily business and impress colleagues and your management with new innovative approaches


…from the intensive exchange and in-depth discussions in a professional and relaxed business context.


…new contacts with colleagues, partners and customers in order to be able to meet the challenges of future markets

we understand clients – we go deeper – we transform the experience

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