Logo October 07 – 08, 2021, Copenhagen, Marriott Hotel


Increasing Transparency | Reducing Software Costs | Progressing SAM Maturity

SAMS fuels you with new ideas, connections, inspiration and insights

From SAM specialists to IT procurement strategists, from SLM experts to IT Service managers, from vendor managers to IT contract managers – whatever hat you wear or wherever you stand on the spectrum of SAM & SLM, the conference has something of interest for you.

Hybrid concept: 137+ onsite attendees & 212+ digital attendees.

Event at a glance


What can you
expect as an attendee
at SAMS Europe?


The SAMS Europe is the leading practitioner-driven, networking event focusing on software asset management, license management, IT procurement, IT sourcing, IT asset management, IT compliance, IT governance, vendor management, and contract management. The SAMS event series is the only one of its kind: free of mega-vendors & auditors. This is a safe place to meet, exchange, and engage with your peers during networking sessions galore.


300+ participants will join the SAM Europe 2021. Meet your peers face-to-face in Berlin or virtually from your own device. Share your ideas and ask your questions to fellow experts on SAM, IT procurement, license and contract management, IT compliance, IT sourcing, and IT service management.

Speakers & Moderators

Listen to case studies and join relevant discussions lead by 40+ experts responsible for software and IT asset management, IT procurement, contract management, and IT sourcing at leading companies in Europe.

Networking- Multi-Touchpoint

Networking possibilities galore during two and half days.

Discuss and share your ideas with other SAM, IT Procurement, and IT sourcing experts during guided discussions and relaxed networking sessions, and become an active member of the SAM community.


Case studies as well as solution studies presenting best practices and project results from leading companies at the cross-industry SAMS Europe event.

Group discussions and interactive sessions in which you´ll have the chance of discussing your ongoing challenges and sharing insights and possible solutions with your peers.


Live and virtual case studies, as well as interactive sessions, will give you the opportunity to find out how your peers are solving similar issues, get answers to your current challenges, and learn about new trends and technology supporting SAM, license management, and IT procurement projects.

Join over 300 of the most influential experts – The entire ecosystem one platform, here is a snapshot of our already joined attendees:

What can you
expect as a
solution provider?

Lead generation

Improve your lead generation with social selling by moderating an icebreaker session or a discussion group. Secure new clients by presenting your solutions and customer success stories.

Become an industry thought leader:

Show yourself as an expert by presenting relevant industry content in presentations, training, or workshop sessions.

Commercial focus

Access a broader audience at the cross-industry SAMS Europe event and get inside tips on what your customers need by moderating an interactive discussion.

Leading solution providers

Make yourself present as one of the leading SAM solution providers exhibiting onsite and virtually in front of European and global companies looking for new solutions.


Connect face to face in Berlin and virtually with over 300+ attendees and 40+ speakers. The SAMS Europe is a well-established and cross-industry event, celebrating its 10th edition in 2021.

New business opportunities

Whether it’s pre-qualified One2Ones, exclusive evening events, or countless customized interactive and well-organized discussion sessions – our unique multi-touchpoint concept provides the platform for decision-makers and solution providers to exchange ideas on current and future projects, establish partnerships, expand networks and generate new business.

What is our unique multi-touchpoint concept?

Personal dialogue and professional exchange through carefully curated networking sessions will give you the chance to find out how to solve your current challenges.

Get to discuss and ask your questions to your peers, share ideas and propose possible solutions.



Top speakers, trendsetters, evangelists and experts in the field share their personal experience.


World Café Session

Be part of several thematic conversation rounds with changing topics and team constellations.


Challenge your Peers

Parallel round table discussions offer the delegates the possibility to talk about their own challenges


Case Study

Selected brand new case studies from the industry offering insights into strategic approaches, project planning and operative realization. Learn from the most successful practices and use these real business results for benchmarking with the competition.

100 Minutes

Pre-qualified One2One Meetings with matched partners and from delegate to delegate. Use the Business Matchmaking function in your Event App “hubs101” in advance to arrange your meetings.


Powered by AI

we.CONECT’s unique Event App & Matchfinder – Use our unique matching platform to make new connections, arrange meetings and find tailored solutions to your needs.

Search – Find – Match – Connect


Meet! SAMS Europe

Discover who else is participating at the SAMS Europe. Our unique Polaroid Picture Wall will help you identify who you want to meet at the conference.


Say Hello

Get the show on the road. Discover who is joining the conference and why. To warm you up for the conference we invite you to get to know your conference peers. Have your business cards ready.



Round tables on the evening before the first conference day. The Icebreaker is a first informal networking.


Networking Dinner

Wind down, enjoy great food and drink in a relaxed atmosphere to absorb all the new stimulations from the day.


Breakfast Club

Start the conference with coffee and… NETWORKING! Join the we.CONECT Breakfast Club – an exclusive area in your hotel – and get into a conversation with other delegates already while having your first coffee.


Audit Debate

Reducing risks for IT audits, tips and tricks to survive audits. All round tables are vendor free!


Live Tech Take

we.CONECT gives you the opportunity to showcase your work and ideas and provides an excellent opportunity for start-up level companies to present their best tools & solutions in a live Tech Take Session.

What are the
10 reasons to
attend the SAMS Europe 2021?

Improve your understanding

of new licensing models: on-premises, hybrid licenses, cloud subscriptions.

Find out

how to ease potential pain points for license management in a cloud-only environment.

Deep dive

and get insider tips on the best contract negotiation strategies and improved software lifecycle management and raise your contract negotiation game.


your knowledge on IT integration and set-up of global standardization processes.


how lean methodology can boot SAM and IT vendor management processes and help avoid IT Supply chain bottlenecks.


about efficient cost reduction by consolidating your tech stack in the SAMS space.

Get a deeper understanding

of bringing together SAM, IT Service Management, and IT Security through an internal collaboration of key stakeholders.

Polish up your audit strategies

to improve your communication with software providers and benefit from audit clauses.


from license management automation and a data-based decision-making process.

Find out

how leading companies keep good relationships with big and medium-sized publishers.

we understand clients – we go deeper – we transform the experience

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