With more than 25 years in the IT industry in various different positions, Ulrik Roland holds a foundation of experience that is essential for his development of services within ITAM and SAM. Since 2012, Ulrik has been Global VP of SAM at Crayon; the experts at optimising client ROI from complex technology and the global leader in software asset management. This is an acknowledged position as a market leader as shown in Gartner´s magic Quadrant for Managed SAM. Customer focus and documented customer value are centric in Ulrik Roland’s approach.