Microsoft licensing. ITAM. FinOps. Technology Convergence.

Unravelling complexity and increasing value, one license at a time

Meet Rich Gibbons, your friendly neighbourhood Microsoft licensing specialist. Over the past 20 years, he’s gone from a reseller to delivering licensing and cloud training across three continents - helping organisations cut costs while staying compliant

Rich brings a rare combo: deep licensing knowledge, a law degree (because who doesn’t want to argue about license terms), and a fascination with FinOps and legal tech that keeps him ahead of cloud cost trends and software vendor changes.

A proud Northerner with a vivid shirt collection and a love for hip-hop, Rich is always equal parts insightful and entertaining. Expect serious saving strategies delivered with a smile - and maybe a rhyme.

Synyega are the UK’s leading independent privately owned ITAM, FinOps & GreenOps consultancy, we help hundreds of clients around the world modernise their software & cloud estates for a more sustainable future. We empower our clients to discover, optimise & manage their investments in software & cloud, delivering tangible cost savings & outcomes, we have helped them save or avoid over £1bln in costs to date. We have a desire to make a real change in how the IT industry works & believe that our clients should receive independent & unbiased advice on software licensing & cloud services. We believe that every organisation should have access to impartial advice that is not governed or influenced by a Reseller or a Software Vendor, in order to deliver value for money & return on their software and cloud investments.