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CO-LOCATED EVENTS

Speaker

Pulkit Suri

Director, Head of SAM, Delivery & Supplier Management, Vestas

Pulkit Suri is a seasoned leader in Software Asset, Delivery, and Supplier Management within Digital Product and Platform Services, currently serving as Director and Head of SAM at Vestas. In this capacity, he oversees the strategic and operational management of software assets across the organization, ensuring effective management of software assets and the delivery & supplier management off digital product and platform services. Pulkit has successfully achieved significant cost optimization, resulting in reduced software costs, streamlined SAM processes, and enhanced delivery and supplier performance. He has extensive experience in driving cost-effective solutions, managing complex projects, and optimizing supplier relationships across various industries, particularly in the tech and energy sectors.

The Pop in Your Job

I am driven by a passion for innovation and efficiency in Software Asset, Delivery, and Supplier Management. I thrive on the challenge of optimizing complex processes and delivering cost-effective solutions that yield tangible results. My role allows me to leverage my extensive experience to make a significant impact on the organization. Leading a talented team, I find fulfilment in mentoring and guiding them towards excellence. The dynamic nature of technology keeps me engaged and motivated, as I continuously seek out and explore options to achieve strategic goals, enhance maturity, and streamline operations. My dedication to driving success and commitment to fostering a culture of continuous improvement make my role at Vestas truly rewarding

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Sessions

Hidden Audit Requests – How to Prepare by Defining Clear Parameters, Processes, and Responsibilities?

4 | Audit Debate

Monday, October 06

05:30 pm - 06:30 pm

Live in Amsterdam

Less Details

This debate explores the critical challenges of managing software audits, especially those not clearly labelled as such, focusing on defining clear processes and responsibilities from the moment an audit request is received. Discussions will delve into ensuring company-wide competences to recognize hidden audit requests, determining what information to gather, and delegating responsibilities effectively. Participants will share and debate strategies for ensuring preparedness, streamlining responses, and mitigating risks in an increasingly complex compliance landscape.

Workshop

Is Your SAM Future-Proof? – Building a Roadmap to Stay Ahead of the Game

Case Study

Tuesday, October 07

09:25 am - 09:50 am

Live in Amsterdam

Less Details

Pulkit will present Vestas’ forward-thinking roadmap, demonstrating their commitment to proactive planning in the ever-evolving IT landscape. Rather than reacting to challenges as they emerge, Vestas has adopted a structured SAM framework designed to anticipate and address future complexities. This comprehensive approach includes clearly defined goals, dynamic “if-then” decision pathways, and detailed checklists that evaluate organizational needs, prioritize value, and prepare for potential scenarios. By addressing every aspect of software asset management—from cost optimization and compliance to strategic tool and vendor management—this roadmap equips software asset managers with a robust framework to plan effectively and remain adaptable. The session highlights how Vestas leverages this proactive strategy to optimize processes, enhance decision-making, and align SAM practices with long-term business objectives. Attendees will gain insights into how deliberate preparation and structured planning can help navigate future challenges while ensuring readiness and resilience in a complex, rapidly changing environment. In this session, you will learn:

  • How to create a roadmap to future-proof your SAM
  • How to identify and prioritize key areas for future-proofing your software asset management strategy
  • How to ensure your SAM roadmap supports better decision-making and aligns with long-term business goals
Presentation

Company

Vestas

http://www.vestas.com/
Vestas is the energy industry’s global partner on sustainable energy solutions. We design, manufacture, install, and service wind turbines across the globe, and with +154 GW of wind turbines in 87 countries, we have installed more wind power than anyone else. Through our industry-leading smart data capabilities and +132 GW of wind turbines under service, we use data to interpret, forecast, and exploit wind resources and deliver best-in-class wind power solutions. Together with our customers, Vestas’ more than 29,000 employees are bringing the world sustainable energy solutions to power a bright future.
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Colocated with
SAMS Europe 2025 is part of the Event Series. You can find more events here.
Date
October 06 – 07, 2025
Location
Hotel Okura Amsterdam
Ferdinand Bolstraat 333
1072 Amsterdam
Phone
+49 (0)30 52 10 70 3 0
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