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CO-LOCATED EVENTS

Speaker

Melad Tashtezar

Global IT Asset Manager, On AG

Melad Tashtezar is a seasoned IT professional with extensive experience in IT asset management and leadership. Currently serving as Global IT Asset Manager at On since June 2024, Melad also holds the position of ITAM Chapter Lead for the UK at ITAM FORUM, a not-for-profit organization dedicated to the IT Asset Management industry. Prior roles include Senior and Enterprise IT Asset Manager at Just Eat Takeaway.com from September 2021 to June 2024, and various positions at Imperial College London from October 2012 to September 2021, culminating as Service Catalogue and Asset Lead (ITAM).

The Pop in Your Job:
"I'm fuelled by the challenges of IT Asset Management and the opportunity to make a tangible impact on organisational success. I love the collaborative aspect of my work, working with different teams to achieve shared objectives. Witnessing the direct impact of my efforts on cost savings, innovation, and compliance brings me great pride. I'm also passionate about fostering talent and providing mentorship to new talent in the ITAM Community in and outside of work!"

Join Melad Tashtezar
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Sessions

Managing SaaS Sprawl – How to Regain Visibility and Control?

Challenge Your Peers Round Table 4

Monday, October 06

04:30 pm - 05:30 pm

Live in Amsterdam

Less Details

  • How to identify and address SaaS sprawl in your organization?
  • How to improve visibility and control of SaaS licenses across departments?
  • How to assess and mitigate risks associated with SaaS usage?
  • How to manage unbudgeted SaaS costs?
  • How to ensure alignment of SaaS management goals across ITAM, C-suite, and vendors?
Workshop

How to Build a Successful SaaS Management Strategy?

2 | SaaS Management Café

Tuesday, October 07

10:50 am - 12:20 pm

Live in Amsterdam

Less Details

  • How to prioritize SaaS management and align it with your organization’s goals?
  • How to set up a tailored SaaS program that fits your company’s needs?
  • How to balance internal and external SaaS requirements, including ITAM and vendor expectations?
  • How to ensure your SaaS strategy delivers long-term value and scalability?
Workshop

What’s Next for SAM? Preparing for the Future of Software Asset Management in a Rapidly Evolving Tech Landscape

Fishbowl Discussion

Tuesday, October 07

03:10 pm - 03:40 pm

Live in Amsterdam

Less Details

WP Fishbowl

As SAM rapidly evolves alongside emerging technologies, the real challenge is no longer just about managing licenses and defending against audits —but about staying ahead of change. From AI-driven automation to the centralization of SAM functions, shifting organizational models, and increasing cybersecurity demands, professionals need to rethink how SAM will function in the next 3–5 years. This discussion takes a forward-looking perspective on the future of SAM, examining which trends are here to stay, which challenges we need to anticipate, and how to build truly resilient, tech-enabled SAM strategies.

  • How to anticipate the next big shift in SAM driven by AI and automation?
  • How to redefine SAM roles and responsibilities to fit future business demands?
  • How to prepare SAM programs for increasingly compex tech environments?
  • How to build resilience into your SAM approach to adapt to licensing shifts and regulatory changes?
  • How to align SAM with broader business goals like sustainability, cybersecurity, and digital transformation?
Presentation

Company

On AG

https://www.on.com/
Founded in 2010, On set out to shake up the running industry with a single transformative product, a completely new cushioning technology for running shoes, CloudTec®. Today, On remains innovation and design-led, delivering industry-disrupting premium footwear, apparel, and accessories for high-performance running, outdoor, and all-day activities. Existing at the intersection of performance, design and impact – inspired by athletes, we always look for ‘better’ – something we believe is achieved through continual experimentation, starting again, thinking differently, breaking the mold. Every day our teams continue to cook up trailblazing innovations within our Zurich-based On Lab and across our global hubs from Ho Chi Minh City and Hanoi to Shanghai, Portland, Berlin, Yokohama and beyond. We like to keep creativity and innovation in-house, whether it's to create inspiring marketing campaigns, think up next-gen retail spaces, or take leaps in sustainability and product design – it all comes together to deliver on our mission. At On, we're all believers in the human spirit and what it’s capable of. And with every On product, design and innovation, we set out to inspire humans to Dream On.
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Colocated with
SAMS Europe 2025 is part of the Event Series. You can find more events here.
Date
October 06 – 07, 2025
Location
Hotel Okura Amsterdam
Ferdinand Bolstraat 333
1072 Amsterdam
Phone
+49 (0)30 52 10 70 3 0
eMail
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