Martin Tureniec brings over 20 years of software asset management expertise, spanning both sales leadership and technical implementation. Renowned for making complex SAM concepts accessible and actionable, Martin excels at translating technical challenges into business value for enterprise organizations. His engaging presentation style and cross-functional expertise have made him a trusted advisor to procurement teams and IT leaders navigating the complexities of decentralized IT, compliance, and AI governance. Martin serves enterprise clients as a thought leader at Xensam, driving innovation in AI-powered software asset management solutions.

Xensam is the world’s leading provider of AI-powered Software Asset Management (SAM). Our intuitive technology allows businesses to optimize and manage all software across their hybrid IT environments without requiring complex deployments or high technical expertise. Recognizing 93% of software out-of-the-box, Xensam detects more applications than any other vendor to provide unprecedented visibility of actual SaaS and on-premises utilization down to the minute. Presented in an easy-to-use interface, our platform is designed to deliver highly accurate software intelligence to a broad user base. The company was founded in Stockholm, Sweden, in 2016 and operates across Europe and the US.