Martin has background in ITAM and procurement and started working with SAM in 2005. He has a strong focus on technology and thrives with the challenges that new technology consumption brings to the IT organization. Martin has trained and guided many of Snow’s customers to help them obtain their expected savings and business objectives.

Snow provides Software Asset Management (SAM) solutions that ensure the $326 billion spent every year on enterprise software is money well spent – ensuring organizations have appropriate licensing for the software they use. More than 6,000 organizations worldwide rely on Snow to optimize licensing across mobile, desktop, datacenter and cloud platforms.