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CO-LOCATED EVENTS

Speaker

Holger Berndt

Professional Lead Software Asset Management, Telefónica Deutschland

Holger is Senior License Manager at Telefonica. He is a results-oriented management professional with a proven track record of translating vision into meaningful action, capitalizing on market opportunities to drive growth, expansion, and diversification. Proven leadership in global business development for a large multinational industry leader with responsibility for the direct management of customer accounts. Results-oriented sales professional with expertise in developing new business and territories, expanding market share, and providing high-quality customer service. Excellent communication and interpersonal skills. Able to build and maintain productive customer relationships, resulting in repeat business and referrals. Specialties: With expertise in the following areas: Software Asset Management (SAM), FinOps, Cloud Computing, strategic planning, business development, key account management, sales management, sales and product training, negotiation, team building, relationship building, and problem solving.

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Session

Why Telefónica Deutschland chose Third-Party Software Support for Oracle & VMware

Solution Study

Monday, October 06

10:00 am - 10:25 am

Live in Amsterdam

Less Details

Telefónica Germany made the decision to move its entire, predominantly legacy, Oracle software environment to third-party support with the goal of accelerating the organisation’s digital transformation. This is allowing the company to focus on digital transformation instead of upgrading legacy technology to remain compliant. With the Broadcom-VMware change in licensing model came a significant increase in fees to remain with VMware, resulting in Telefónica Germany deciding to review its options and ultimately broaden Third-Party support for its entire SDDC VMware environment. In this session you will learn:

  • How to reduce costs for legacy support while avoiding forced upgrades?
  • How to gain freedom from restrictive policies and retain architectural flexibility?
  • How to ensure guaranteed maintenance without being tied to subscription licensing?
  • How to achieve greater commercial flexibility in software contracts and support models?
Presentation

Company

Telefónica Deutschland

https://www.telefonica.de/
We are Telefónica. Our vision is the OnLife Telco. We enable people to use the achievements of digitalisation at any time and in any place. We support our customers in their lives and are developing innovative products and services for this purpose. In so doing, we are accelerating the company’s digital transformation. Become part of this vision and help us shape digital opportunities for our customers. In Germany, we are the largest mobile provider in terms of customer base and are best known via our premium brand O2. We have been counted among the best employers for several years. Telefónica Deutschland is part of the Spanish telecommunications company Telefónica S.A. headquartered in Madrid, Spain. With a total of 130,000 motivated employees in 21 countries, we are transforming the digital world of tomorrow according to people’s needs.
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Colocated with
SAMS Europe 2025 is part of the Event Series. You can find more events here.
Date
October 06 – 07, 2025
Location
Hotel Okura Amsterdam
Ferdinand Bolstraat 333
1072 Amsterdam
Phone
+49 (0)30 52 10 70 3 0
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