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CO-LOCATED EVENTS

Speaker

Helen Piña

VP of Marketing, Anglepoint

Helen is the Global Vice President of Marketing at Anglepoint, where she leads global marketing strategies to drive revenue growth, strengthen brand positioning, and enhance customer advocacy, engagement, and retention. She focuses on expanding market presence and fostering brand loyalty through strategic initiatives. Prior to Anglepoint, she held senior marketing leadership roles at White Cup, PROS, and Aniden Interactive, overseeing brand strategy, demand generation, and marketing operations.

The Pop in Your Job
In love with b2b tech marketing, I lead marketing and drive revenue. My success stems from my comfort with change, compassionate leadership, growth mindset and strong belief in customer centricity. I have 20+ years of experience in marketing, management and sales. Where there's a will, there's a way - and I've got a strong will. Let's go!

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Session

Staying Relevant – How Can SAM Evolve to Deliver Business Value in the Age of AI and Automation?

Panel Discussion

Monday, October 06

06:30 pm - 07:15 pm

Live in Amsterdam

Less Details

As automation and AI technologies redefine IT operations, Software Asset Management must move beyond compliance and cost control to stay relevant. The future of SAM lies in enabling smarter decision-making, improving software usage, and contributing directly to business outcomes. But what does that transformation require — in terms of tools, mindset, and skills?

This panel brings together SAM leaders to debate how the practice must evolve to meet modern demands and where AI and automation can accelerate that shift.

  • How can SAM teams shift from static tracking to real-time, value-focused practices?
  • What role will AI and automation play in redefining core SAM responsibilities?
  • How can SAM contribute to strategic IT and business decisions, not just compliance?
  • What skills, tools, and data foundations are needed to future-proof your SAM practice?
Panel Discussion

Company

Anglepoint

https://www.anglepoint.com
Anglepoint is the leading provider of SAM & Technology Asset Management services to the Global 2000. Anglepoint’s services drive cost optimization, risk mitigation, & strategic planning within the cloud, SaaS, enterprise software & hardware estates of complex hybrid IT environments. We deliver comprehensive managed services including SAM strategy, execution, process automation, and technology selection & implementation.
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Colocated with
SAMS Europe 2025 is part of the Event Series. You can find more events here.
Date
October 06 – 07, 2025
Location
Hotel Okura Amsterdam
Ferdinand Bolstraat 333
1072 Amsterdam
Phone
+49 (0)30 52 10 70 3 0
eMail
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