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CO-LOCATED EVENTS

Speaker

Arjen Hamerling

Senior Contract Manager, Schiphol Group BV

Arjen is a seasoned IT and software asset management professional, currently serving as both a Software Asset Manager and Senior Contract Manager at Royal Schiphol Group. In this role, he is responsible for managing software assets from major publishers, ensuring governance, cost optimization, and strategic alignment. He plays a key role in contract negotiations, vendor management, and maximizing the value of Schiphol’s software investments. Additionally, he is driving the maturity of IT asset management processes and implementing advanced SAM tooling to enhance operational efficiency. With over two decades of experience in software asset management, IT procurement, and contract management, Arjen has held senior positions at organizations such as Prof-IT Group, CGI Nederland, and Heineken. At Heineken, he led the global strategy for software license management across multiple operating companies. His expertise also extends to ITAM governance, financial analysis, and business process management.

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Sessions

What Should You Consider When Implementing a New SAM Tool?

3 | Tool Implementation Café

Tuesday, October 07

10:40 am - 02:40 pm

Live in Amsterdam

Less Details

  • How to identify the critical factors before implementing a new SAM tool?
  • How to structure and clean your data for accurate and actionable insights?
  • How to navigate license implementation challenges and avoid common roadblocks?
  • How to define meaningful metrics when standard ones don’t fully apply?
  • How to ensure your SAM tool is adaptable to your organization’s specific needs?
Workshop

What’s Next for SAM? Preparing for the Future of Software Asset Management in a Rapidly Evolving Tech Landscape

Fishbowl Discussion

Tuesday, October 07

03:55 pm - 04:45 pm

Live in Amsterdam

Less Details

WP Fishbowl

As SAM rapidly evolves alongside emerging technologies, the real challenge is no longer just about managing licenses and defending against audits —but about staying ahead of change. From AI-driven automation to the centralization of SAM functions, shifting organizational models, and increasing cybersecurity demands, professionals need to rethink how SAM will function in the next 3–5 years. This discussion takes a forward-looking perspective on the future of SAM, examining which trends are here to stay, which challenges we need to anticipate, and how to build truly resilient, tech-enabled SAM strategies.

  • How to anticipate the next big shift in SAM driven by AI and automation?
  • How to redefine SAM roles and responsibilities to fit future business demands?
  • How to prepare SAM programs for increasingly compex tech environments?
  • How to build resilience into your SAM approach to adapt to licensing shifts and regulatory changes?
  • How to align SAM with broader business goals like sustainability, cybersecurity, and digital transformation?
Presentation

Company

Schiphol Group BV

https://www.schiphol.nl/en/schiphol-group/?_gl=1*m8dcdz*_up*MQ..*_ga*MjQ2NjAzNzMzLjE3NDExODI1MjU.*_ga_SY55X9B9Q6*MTc0MTE4MjUyNS4xLjAuMTc0MTE4MjUyNS4wLjAuMTg4NjY0OTA3
Royal Schiphol Group is an airport company, owner, co-owner and partner in several Dutch and international airports. Our main airport is Amsterdam Airport Schiphol. It is the third largest airport in Europe, measured by the numbers of passengers and cargo. It has more than 2,000 employees who are guided by our 5 core values – to be reliable, efficient, hospitable, inspiring and sustainable. These values help us realise our ambitions to be Europe's Preferred Airport and the most sustainable hub airport in the world.
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Colocated with
SAMS Europe 2025 is part of the Event Series. You can find more events here.
Date
October 06 – 07, 2025
Location
Hotel Okura Amsterdam
Ferdinand Bolstraat 333
1072 Amsterdam
Phone
+49 (0)30 52 10 70 3 0
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