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CO-LOCATED EVENTS

Speaker

Arjen Hamerling

Senior Contract Manager, Schiphol Group BV

Arjen is a seasoned IT and software asset management professional, currently serving as both a Software Asset Manager and Senior Contract Manager at Royal Schiphol Group. In this role, he is responsible for managing software assets from major publishers, ensuring governance, cost optimization, and strategic alignment. He plays a key role in contract negotiations, vendor management, and maximizing the value of Schiphol’s software investments. Additionally, he is driving the maturity of IT asset management processes and implementing advanced SAM tooling to enhance operational efficiency. With over two decades of experience in software asset management, IT procurement, and contract management, Arjen has held senior positions at organizations such as Prof-IT Group, CGI Nederland, and Heineken. At Heineken, he led the global strategy for software license management across multiple operating companies. His expertise also extends to ITAM governance, financial analysis, and business process management.

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Sessions

Staying Relevant – How Can SAM Evolve to Deliver Business Value in the Age of AI and Automation?

Panel Discussion

Monday, October 06

06:30 pm - 07:15 pm

Live in Amsterdam

Less Details

As automation and AI technologies redefine IT operations, Software Asset Management must move beyond compliance and cost control to stay relevant. The future of SAM lies in enabling smarter decision-making, improving software usage, and contributing directly to business outcomes. But what does that transformation require — in terms of tools, mindset, and skills?

This panel brings together SAM leaders to debate how the practice must evolve to meet modern demands and where AI and automation can accelerate that shift.

  • How can SAM teams shift from static tracking to real-time, value-focused practices?
  • What role will AI and automation play in redefining core SAM responsibilities?
  • How can SAM contribute to strategic IT and business decisions, not just compliance?
  • What skills, tools, and data foundations are needed to future-proof your SAM practice?
Panel Discussion

What Should You Consider When Implementing a New SAM Tool?

11 | Tool Implementation Café

Tuesday, October 07

10:50 am - 02:50 pm

Live in Amsterdam

Less Details

  • How to identify the critical factors before implementing a new SAM tool?
  • How to structure and clean your data for accurate and actionable insights?
  • How to navigate license implementation challenges and avoid common roadblocks?
  • How to define meaningful metrics when standard ones don’t fully apply?
  • How to ensure your SAM tool is adaptable to your organization’s specific needs?
Workshop

Company

Schiphol Group BV

https://www.schiphol.nl/en/schiphol-group/?_gl=1*m8dcdz*_up*MQ..*_ga*MjQ2NjAzNzMzLjE3NDExODI1MjU.*_ga_SY55X9B9Q6*MTc0MTE4MjUyNS4xLjAuMTc0MTE4MjUyNS4wLjAuMTg4NjY0OTA3
Royal Schiphol Group is an airport company, owner, co-owner and partner in several Dutch and international airports. Our main airport is Amsterdam Airport Schiphol. It is the third largest airport in Europe, measured by the numbers of passengers and cargo. It has more than 2,000 employees who are guided by our 5 core values – to be reliable, efficient, hospitable, inspiring and sustainable. These values help us realise our ambitions to be Europe's Preferred Airport and the most sustainable hub airport in the world.
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Colocated with
SAMS Europe 2025 is part of the Event Series. You can find more events here.
Date
October 06 – 07, 2025
Location
Hotel Okura Amsterdam
Ferdinand Bolstraat 333
1072 Amsterdam
Phone
+49 (0)30 52 10 70 3 0
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