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CO-LOCATED EVENTS

Speaker

Adil Boubou

Software Asset Manager, ABN AMRO Bank NV

Adil Boubou is an experienced Software Asset Manager at ABN AMRO Bank N.V., where he has been driving the optimization and automation of the bank’s software asset management processes since 2020. With a background spanning over 15 years, Adil has developed a deep expertise in software licensing, asset management, and compliance across various sectors. Prior to his role at ABN AMRO, he served as IT Asset Manager at Gemeente Utrecht, where he managed complex IT asset environments. Adil has also held consulting roles and worked in sales and account management for technology companies such as Dataplus, Infotheek, and Ingram Micro. At ABN AMRO, Adil focuses on streamlining workflows, enhancing stakeholder engagement, and implementing automation to improve efficiency and decision-making in software asset management. His broad experience allows him to provide valuable insights into building scalable and compliant SAM frameworks in complex organizations.

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Sessions

How to use GenAI to Empower and Engage with End-Users in License Management?

Challenge Your Peers Round Table 3

Monday, October 06

04:30 pm - 05:30 pm

Live in Amsterdam

Less Details

  • How to automate information sharing with end-users using AI?
  • How to implement a user-friendly AI-powered platform (like a Chatbot) for License queries?
  • How to use such a platform to share actionable insights and empower end-users to gain access to their license information independently?
  • How to use AI to simplify license management while ensuring data security and privacy?
Workshop

Is Automation the Future of SAM? – Streamline, Optimize, Succeed

Case Study

Tuesday, October 07

04:20 pm - 04:45 pm

Live in Amsterdam

Less Details

To enhance agility and maintain greater control, ABN AMRO is automating its Software Asset Management processes. This transformation allows them to increase efficiency, make better-informed decisions, and provide stakeholders with actionable insights. In this session, ABN AMRO will explore their approach to automating key workflows such as license renewals, compliance management, and self-reporting. They will demonstrate how data is collected and integrated into a centralized tool that combines data analysis, reporting, and action-based workflows to empower end users. The session will also highlight how compliance is streamlined through trigger-based automation, enabling real-time responses to license under- or over-utilization. Additionally, they will present their self-declaration process for software licensing models that cannot be measured by their SAM tool. In this session, you will learn:

  • How to automate the license renewal process to empower stakeholders with actionable insights?
  • How to design trigger-based workflows to address compliance gaps and optimize software usage?
  • How to tackle unmeasurable licenses through self-declaration processes?
  • How to leverage centralized tools to streamline SAM operations and reporting?
Presentation

Company

ABN AMRO Bank NV

https://www.abnamro.com/en/home
ABN AMRO is a personal bank in the digital age. A bank committed to playing a serious role in society. This digital age helps us to bring banking ever closer to our clients and what they need. Our areas of focus are inclusion, sustainability, social entrepreneurship, innovation, daily banking and more.
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Colocated with
SAMS Europe 2025 is part of the Event Series. You can find more events here.
Date
October 06 – 07, 2025
Location
Hotel Okura Amsterdam
Ferdinand Bolstraat 333
1072 Amsterdam
Phone
+49 (0)30 52 10 70 3 0
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