The rise of marketplaces like Azure and AWS is transforming the way organizations purchase IT services, software, and cloud solutions. While these platforms offer unprecedented flexibility and the potential to maximize enterprise agreements, they also present challenges in visibility, control, and governance. This session will explore how marketplaces drive cloud provider revenue, impact purchasing processes, and require new strategies to balance risks and opportunities. Attendees will gain practical tips to manage marketplace purchases effectively, avoid overspending, and optimize their agreements for maximum value. In this session you will learn: – How to manage visibility and control over purchases in IT marketplaces. – How to leverage marketplace spending to maximize the benefits of enterprise agreements. – How to mitigate risks associated with unapproved or unbudgeted purchases. – How to align marketplace strategies with organizational goals and procurement processes.