Solution Study: The Evolution of Software Asset Management – AI, Cloud, Regulations, and the Road Ahead

Session

The Evolution of Software Asset Management – AI, Cloud, Regulations, and the Road Ahead

Solution Study

Monday, October 06

09:10 AM - 09:35 AM

Live in Amsterdam

Less Details

Software Asset Management is evolving rapidly, driven by AI, cloud governance, and cost optimisation. It has shifted from manual tracking to AI-powered, predictive, and automated tools that optimise costs, ensure compliance, and mitigate risks. Today, SAM is essential for managing hybrid and multi-cloud environments, FinOps, and sustainability-driven procurement. The shift from traditional licensing to consumption-based models makes real-time cost control critical. Geopolitical disruptions and regulations require ongoing legal compliance assessments to mitigate risks and reduce dependencies on vendors. Looking ahead, AI, regulations, and multi-cloud strategies will redefine the landscape. This session explores these trends, including disruptive technologies and macroeconomic developments, and provides strategies for future-ready SAM practices. In this session you will learn:

How to master modern SAM – AI, automation, and FinOps driving SAM
How to navigate political challenges – legal compliance in an era of cloud-based (outsourced) software
How to prepare for disruptive technologies – quantum computing, AI agents, and other innovations shaping IT

Presentation

Speaker

Richard Spithoven

EMEA Lead Publisher Advisory Services, Software One AG

Richard Spithoven is the EMEA Lead for Publisher Advisory Services at SoftwareOne. In his previous role, Richard was one of the managing partners at B-lay, strategically acquired by SoftwareOne in July 2020. Richard started to work in the license management industry in 2004 and worked for almost 10 years at Oracle Corporation as Regional Director for its License Management Services department within EMEA South, the authority on Oracle’s licensing policies and business practices. Richard uses his knowledge of enterprise software publishers to educate, equip and enable software end users in their challenges regarding proper software license management. In his role as ‘trusted advisor’ of many CIOs and CFOs he has been participating in the EuroCIO.org platform and is requested as a regular speaker at the annual events of the IT Asset Management (ITAM) Review and International Association for IT Asset Management (IAITAM) in North America, Australia and Europe. Richard holds a master’s degree in IT, from University of Amsterdam in the Netherlands.

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Company

Software One AG

https://www.softwareone.com/en

SoftwareOne AG is a leading global software and cloud solutions provider that is redefining how companies build, buy and manage everything in the cloud. By helping clients to migrate and modernize their workloads and applications – and in parallel, to navigate and optimize the resulting software and cloud changes – SoftwareOne unlocks the value of technology. The company’s 8,900 employees are driven to deliver a portfolio of 7,500 software brands with sales and delivery capabilities in 90 countries. Headquartered in Switzerland, SoftwareOne is listed on the SIX Swiss Exchange under the ticker symbol SWON.

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