Blog

How will AI, automation, and cloud transformation reshape SAM roles and responsibilities? What new skills and strategies will SAM professionals need to stay relevant in the future? How can organizations prepare for evolving compliance requirements and vendor dynamics?Read more

What better way to end the first day of the event than with your peers at a relaxed dinner? Take the opportunity to exchange your impressions of the day and reflect on the topics discussed during the day. Get to know your peers better and unwind with some drinks and delicious food at a specialRead more

As SAM rapidly evolves alongside emerging technologies, the real challenge is no longer just about managing licenses and defending against audits —but about staying ahead of change. From AI-driven automation to the centralization of SAM functions, shifting organizational models, and increasing cybersecurity demands, professionals need to rethink how SAM will function in the next 3–5Read more

How can you advocate for sustainability with stakeholders? How can a digitalization strategy be implemented to support sustainability goals? How can a culture of sustainability be fostered? How can a company accelerate its ESG achievements? How can the environmental and economic impact be measured and quantified?Read more

Oracle, SAP and VMware lock you into their ecosystem. They want you on their cloud and subscription licensing, but to move there is a huge investment in resource and increased cost, with no additional business benefit. You can decide when you want to move rather than being told when to. In this session you willRead more

Cloud costs are skyrocketing, making it increasingly difficult to balance performance and budget. This session provides actionable insights to help you navigate the complexities of cloud cost management and achieve long-term cost optimization. We’ll share real-world examples and best practices to help you achieve significant cost savings while ensuring optimal cloud performance. Join Daniel FinkRead more

Read more

When vendors initiate audits, many organizations are unprepared to respond effectively. This session will focus on how to use pre-drafted contracts and existing regulatory frameworks such as those for data protection to react to audit requests. It will equip attendees with proactive strategies to prepare for audits by defining audit limits, ensure compliance with broaderRead more

How to tame SaaS sprawl? How to streamline SaaS renewals? How to right-size SaaS contracts?Read more

Get lunch, network, chat with your peers, and join various product and service demos in the exhibition hall.Read more