Software Asset Management Strategies Europe 2019

September 18 – 20, 2019 | Maritim proArte Hotel, Berlin, DE

Increasing SAM Maturity | Reducing Software Costs
The annual industry show SAMS Europe 2019 combines distinguished expert keynotes and interactive world café round tables, private discussion rounds, networking sessions and vendor-free audit debates. Building upon the 6th edition of Europe’s most influential SAM event series, the Software Asset Management Strategies Europe will feature an unique mix of more than 200 software asset managers and IT procurement managers from Europe’s top companies at the only end-user driven networking SAM event in Europe – free of mega-vendors & auditors. Join in the conversations over two days of knowledge exchange to gain a deeper understanding of the latest licensing trends, delve into the substance of software asset management and progress your SAM maturity.

Our Speaker Panel 2018

Event at a glance

SAM & SLM Geeks

Software Asset Management Strategie Europe 2018

What can you expect in Berlin?

  • 40+ expert speakers
  • 200+ attendees
  • 2,5 days with over 30 interactive sessions incl. Keynotes, World Cafés, Workshops and much more
  • 15hrs of dedicated networking time
  • Representation of the entire SAM, SLM & IT Procurement ecosystem and value chain

SAMS Europe – The leading SAM & SLM event in Europe goes into the seventh round!

SAMS Europe is a well-established international knowledge exchange platform bringing together all stakeholders playing an active role in SAM, SLM and the entire IT & Software procurement ecosystem. Over 2 days you will get the chance to discuss the opportunities as well as challenges that lie ahead of the industry. The show offers inspirational keynotes and well moderated, interactive world café sessions, workshops, briefings, panel discussions and networking activities. Enjoy many networking opportunities and finally meet those hard-to-meet executives in a relaxed and social setting.

Become a business partner!

Where else in Europe can you find hundreds of SAM & SLM projects and budgets under the same roof?

Get involved at the event as a Business Partner. For our event partners it is a one-stop-shop opportunity to promote thought-leadership and get face-to-face with over 200 key prospects. SAMS offers the best in class opportunity to introduce yourself as a thought leader to SAM & SLM executives. Download the partnership prospectus to find out more about the event and how you can get involved.

Register Now!




…not Sponsors! SAMS Europe 2018 is a unique event in the business & technology world because of our relationship with our partners. Our aim is to support our partners to reach their targets and inspire innovation. This vision is shared by a select group of partners at our highest quality events with the most elite audience. Position your business as a thought leader at SAMS Europe. Join our 2018 partners today!

Position your business and introduce yourself as an outstanding leader to SAM & SLM senior executives.
“Great event managing to bring the European SAM community together in order to share, learn and develop for the future.”
Alex Jäger
Emerson Process Management
“This event was a fantastic opportunity to connect with other SAM professionals and learn best practices.”
Eric Fasse
conagra brands
“Excellent opportunity to meet like-minded colleagues and expand your knowledge “
Andrew Newey
British Airways
“The event was well organized with a fresh format for SAM Practitioners to participate freely.”
matthew schaefer
“Informative and great networking”
Dennis Gylden
Pandora A/S
“Great opportunity to connect, Great organization!””
Bianca Reeb
“Engaging and informative, with a good balance of vendors and users”
Mike Butler

Key Topics SAMS Europe 2018


  • Flexible SAM approaches in heterogeneous and dynamic company environments
  • Carve ins / carve outs, mergers & acquisitions, etc. – what should your SAM do?
  • Regional challenges of license management – Vendor vs. Regional approach


  • Into the Cloud:  Simplification or additional complexity? Re-design of processes and structures
  • From Cloud Strategy to an Exit Strategy: How to get out of the cloud? Mastering the vendor lock-in


  • Avoiding – Preparing – Surviving
  • Strategic approaches and preparations in dealing with vendor audits
  • Licencing & Compliance
  • Legal & business aspects – everything you need to know


  • Management of server licenses: conditions of licensing, metering etc.

Key Topics SAMS Europe 2018


  • (Bad) News from the main suppliers and mega-vendors? What can we expect in 2018?
  • Dealing with more complex software licenses
  • Subscription models & shift of license metrics


  • Transforming a reactive license reporting to a proactive strategic software asset management
  • Ensuring compliance & Reducing costs – Progressing SAM Maturity
  • Towards a holistic SAM approach: Enabling integration across multiple functions/verticals
  • Bringing together contract negotiation, procurement & license management processes
  • Effective SAM with limited resources


  • Assessing SAM tools & solutions
  • Implementing SAM Tools
  • Modelling of processes


  • Managed Services, Software as a Service or even IT Infrastructure as a Service?
  • Expectations, benefits, costs? Data protection & it security
  • Ensuring data quality and automation

It’s a Multi-Touchpoint Concept

The most effective and most informal networking hub to reach a maximum of ROI ‒ personal dialogue, direct exchange and numerous opportunities to get meetings with top executives!

World Café Session

Be part of several thematic conversation rounds with changing topics and team constellations.

Say Hello?

Get the show on the road. Discover who is joining the conference and why. To warm you up for the conference we invite you to get to know your conference peers. Have your business cards ready.

Icebreaker Sessions

Round tables on the evening before the first conference day. The Icebreaker is a first informal networking.

Audit Debate

Reducing risks for IT audits, tips and tricks to survive audits. All round tables are vendor free!


Top speakers, trendsetters, evangelists and experts in the field share their personal experience.

Case Study

Selected brand new case studies from the industry offering insights into strategic approaches, project planning and operative realisation. Learn from the most successful practices and use these real business results for benchmarking with the competition.

Live Poling with the App

Post your feedback live and in real time and share it with the entire community at the tweetback wall.

Q&A Session

Q&A is an integral part of our solution tracks. Join our speakers after every solution study at their exhibition stands and discuss with them the described challenges and solutions.

Breakfast Club

Start your we.CONECT experience with a coffee and… NETWORKING!
Meet at the breakfast table in the restaurant and get into a conversation with your peers and other participants over the first coffee

Tweetback Cards

The unique interactive live feedback system! Note down your thoughts on comment cards which will be pinned on walls in the networking area for further discussion.

Challenge your Peers

Challenge Your Peers is an innovative workshop concept which enables participants to engage in a direct exchange with experts from a certain industry. The aim is to discuss and to identify challenges within the sector as well as problems, needs and solutions.

Networking Dinner

Wind down, enjoy great food and drink in a relaxed atmosphere to absorb all the new stimulations from the day.

Powered by AI

we.CONECT’s unique Event App & Matchfinder – Use our unique matching platform to make new connections, arrange meetings and find tailored solutions to your needs.

Search – Find – Match – Connect


Discover who else is participating at the SAMS EU. Our unique Polaroid Picture Wall will help you identify who you want to meet at the conference.

Attending Companies

SAMS fuels you with new ideas, new connections, new inspiration and practical insights.

From SAM specialists to IT procurement strategists, from SLM experts to IT Service managers, whatever hat you wear or wherever you stand on the spectrum of SAM & SLM, the conference has something of interest for you.

See who is already there:

Taking Place

nhow Hotel, Berlin

Our Event Series

SAM Strategies USA 2019
June 26 – 28, 2019
Hotel Hyatt Regency McCormick Place, Chicago, IL, USA

SAMS 2019
February 24 – 26, 2019
Maritim proArte Hotel, Berlin

Virtual Workplace Evolution 2019
April 10 – 12, 2019
Maritim proArte Hotel, Berlin

XaaS Evolution 2018
1. – 3. Juli 2018
H4 Hotel Berlin Alexanderplatz

XaaS Evolution Europe 2018
25. – 27. November 2018
nHOW Hotel, Berlin

Intra.NET Reloaded Boston
April 03 – 05,  2019
Boston, USA

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